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A D V E R T I S E M E N T
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A D V E R T I S E M E N T
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Play It as It Lays
To the editor: I saw Mr. Moore’s letter to you complaining about Last Call’s view of the “7th Street drag” (Jan. 12, 2005). Maybe I got a different issue, but Last Call looked like a very fair review and more complimentary than negative.
When I am having a fine Kincaid’s hamburger each Saturday, I always read Fort Worth Weekly, and typically I start my reading with Last Call. The columnist tells it like it is. If the bar has trouble controlling its clients, Last Call says so. If the bartenders seem surly or uninterested, Last Call says so. And if the bar and its staff control themselves and their customers, provide value-added service with a smile, everyone has a good time, money is happily spent, and Last Call puts it in print. That good review is free advertising.
If club owners are spending so much money advertising their venues, taverns, saloons, and “grills” in the Weekly, they should make sure their bartenders, waitstaff, and customers don’t ruin their efforts, don’t you think? It’s called management. Last Call, keep up the good work. It benefits us all.
R. W. Brown, Fort Worth
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